PepsiCo International
Came for football
Left with Pepsi memories
Experience-led fan journey connecting play, content and product.
Step into Pepsi
For the UEFA Champions League Final in Budapest, PepsiCo International brought a bold global concept to the festival.
Together with an exceptional international team from Pepsi and partner agencies, we helped turn that vision into reality in just two months.
But the project was never about a single attraction.
It was about creating a connected journey.
Fans stepped inside a giant Pepsi can, surrounded by bubbles and floating footballs. They caught balls in mid-air, received personalised 360° videos, shared their moments online and naturally continued towards the Pepsi bar to enjoy drinks with friends.
Music, atmosphere, seating areas and carefully connected touchpoints transformed the activation into a place people wanted to stay in.
The experience generated thousands of interactions, memorable moments and pieces of shareable content, amplified further by influencers and visitors who carried the atmosphere far beyond the festival grounds.
Thousands of fans came for football.
For a moment, they stepped into Pepsi.
And many left with memories worth sharing.
Experience Insight
The strongest experiences are not built around individual attractions.
They are built around journeys. ⚽🥤💙