Promise
Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.
Innovate.
Daring To Be Different.
What Is Experiential Marketing.
4 min. reading
If brand managers want to aim for significantly broader reach and the creation of strong emotional bonds between the brand and the consumer, they must face the overall transformation of brand strategy from passive to active.
Go Ahead
7 Examples Of Successful Brand Building In The Virtual World.
6 min. reading
Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.
ExploreHow Much More Effective Are Experiential Campaigns Than Advertising?
4 min. reading
While people have changed their behavior and shifted their focus to social networks due to the amazing opportunities for the interaction they provide, many brands still treat social networks like television.
Explore
Should a Brand Aspire To Become a Lovebrand?
3 min. reading
We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?
ExploreWhy Reach Is More Important Than Explanation Of Benefits.
3 min. reading
As marketers, we should accept the fact that thinking about the brand is but a very small part of the decision-making process for the majority of our customers. Our advertising has, for the most part, weak persuasive power. The reason is that its role for the brand is different.
Explore
People Like What They Know.
4 min. reading
In order to keep a brand alive, we need to gain new customers, especially when our goal is growth. If the customer has previous experience with a competing brand, they have an even stronger inclination towards it, making our struggle all the harder. Our road is blocked by people's comfort and aversion to loss.
ExploreWhy Experiential Is The Emerging Tactic In Marketing?
5 min. reading
Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.
Explore
Innovate The Experience, Not Just The Product.
6 min. reading
79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.
ExploreContent Is What Decides.
5 min. reading
Before the brand incurs advertising costs, it should be more than sure that it will speak to a larger audience than just the 30% of people who give it at least minimal attention. Otherwise, it might harm it in the long run.
Explore
Is Experiential Marketing (Just) An Event?
3 min. reading
“Events are dead”, declared the head of the largest international event festival. They are being replaced by much broader, more lively communication.
ExploreInsistence On Traditional Approaches To Advertising Can Quietly Kill a Brand.
7 min. reading
More than ever before, it has become important to know what marketing does to make a brand achieve business results.
Explore
Marketing Is Moving Beyond Branding And Advertising.
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.
ExploreLooking To Sell? Stop Relying On The Marketing Funnel And Create Experiences.
8 min. reading
Decisions about what to buy increasingly come from those who have had the opportunity to "experience" the brand - irrespective of whether they own it or not.
Explore