Born in Prague. Made for Europe.
6 min. reading
How a Prague-based Brand Experience Partner designs, produces and delivers brand experiences across Europe.
Born in Prague in 2002.
More than two decades later, Europe is our playground.
Not because we have offices in every European capital. We don't.
But because we've learned that international brands don't necessarily need another agency in every country.
They need the right people, in the right places, working as one team.
And sometimes, one strong European partner is all it takes.
One idea · Different countries · One experience
Europe looks small on a map.
For international marketing teams, it rarely feels that way.
Different markets. Different suppliers. Different venues. Different regulations. Different languages. EU and non-EU borders. Logistics. Customs.
Yet across all those markets, one Brand Experience still has to feel like one brand.
So there is a simple question worth asking:
Do international brands really need a different Brand Experience partner in every European market?
We don't think so.
Think globally · Deliver locally · Manage centrally
The strategy may come from an international marketing team.
The creative idea from a global agency.
The design from another specialist.
And the experience itself may happen in Budapest, Prague, Jarama, Nürburgring, Kraków or Pristina.
Someone still has to connect those pieces and turn the idea into reality.
Someone who understands the strategy, can cooperate with international creative and design teams, find the right local partners and take responsibility for what actually happens on the ground.
Because a beautiful presentation is only the beginning.
The real test is what happens when people experience it.
- Eurowag · Circuito de Madrid Jarama · FIA ETRC
Born in Prague. Activated in Spain.
Strategy before experience
Being able to deliver across Europe is useful.
Knowing what is worth delivering is more important.
Our work doesn't start with a stage, a stand or a production brief.
It starts with the effect.
With understanding the brand, the product, the customer and the customer journey and defining what the experience needs to change.
Our approach is rooted in the principles of the Experience Economy, backed by certified expertise and more than two decades of working with brands in the real world. We combine strategy, customer insight and Experience Design to find the idea worth turning into reality.
Experience Economy isn’t just an inspiration for us. We’re certified in it.
Innovate is home to the only Certified Experience Economy Expert in Czechia and the surrounding region, trained directly by Joe Pine and Jim Gilmore.
This is also where being independent can be an advantage.
While working with Philip Morris International, our strategic thinking and insights were compared with the work of multinational agencies.
And the feedback was something we haven't forgotten:
The insights and strategies you bring us surpass the approach of many multinational agencies.
— PMI —
Not because we want to be bigger.
Because we want to think better.
Strategy → Insights → Experience Design → Reality
And unlike a pure strategy consultancy, we don't have to stop at the presentation.
We build what we design.
Or what you bring us.
Why Prague
Because being based in Central Europe can be a real advantage.
Prague gives us access to a combination we believe is increasingly valuable for international brands:
- Strategic & creative thinking.
- Experience Economy expertise.
- High-quality production.
- Strong technical talent.
- Cost-efficient execution.
- And Europe within reach.
Not cheap production.
Smart production.
We can develop, prototype and build in Prague, then take the experience where it needs to go.
Or combine our capabilities with trusted local partners when that makes more sense.
Prague is our base. Europe is our playground.
- Popeyes · Kraków · Bonarka
Born in Prague. Activated in Poland. → See the full case
Your team + our team
We don't need to own every part of the idea.
- Maybe you already have an international marketing team.
- A global creative agency.
- A design studio.
- An existing concept.
- Or a complete global toolkit that now needs to become something people can actually experience.
Great.
Bring it.
We plug in where you need us... from Experience Strategy and Design to engineering, production, logistics and on-site activation.
And when the idea doesn't exist yet, we can start much earlier.
From the product, the customer and the business objective.
Through strategy and Experience Design.
All the way to reality.
Strategy → Experience Design → Production → Activation
One team doesn't have to do everything.
But somebody has to make everything work together.
We connect people with brands.
We design what customers experience with them.
We turn experiences into business results.
From Prague. Across Europe.
Built in Prague · Activated across Europe
Cross-border Brand Experience isn't just about putting something in a truck and driving west. Or east.
Making an experience travel is a discipline of its own.
Every market brings its own reality.
Venues. Local crews. Power. Safety. Permits. Installation windows. Technical standards. Transport.
And sometimes borders.
And once a project moves outside the European Union, customs, temporary imports and re-exports become part of the job too.
The customer should never notice any of it.
But somebody has to solve it.
We've delivered experiences across European markets including Hungary, Kosovo, Germany, Slovakia, Spain, Austria, Poland and Romania.
Sometimes we produce centrally.
Sometimes locally.
Most often, it's a combination of both.
The principle remains the same:
One brand. One experience. Different markets.
From Budapest to Kosovo
We didn't decide to become a European Brand Experience Partner overnight.
Our clients took us there.
One of those clients was PepsiCo.
In Budapest, we became part of an international team bringing a Pepsi to life around UEFA.
International marketing. Creative. Design. Technology. Production. Local partners.
Different people brought different expertise.
Our job was to become part of the team and make the experience happen.
Afterwards, PepsiCo described the collaboration better than we ever could:
Words cannot fully capture how incredible it has been to collaborate with your team.
From day one, you felt like an extension of our own team.
Your dedication, craftsmanship and attention to detail were exceptional.
— PepsiCo —
Then came Kosovo.
For Pepsi's House of Treats at a festival in Pristina, we had just three weeks to move from idea to physical experience.
- Designed and built in Prague.
- Packed into two vans.
- Driven across Europe.
- Across EU and non-EU borders.
- Installed and operated in Kosovo together with international and local partners.
Different country.
Different conditions.
Different challenges.
Same Pepsi. Same expectation.
Make it work.
Make it feel right.
Make it worth experiencing.
- PepsiCo House of Treats · Pristina · Sunny Hill Festival
Born in Prague. Activated in Kosovo. → See the full case
Trust travels too
Long before Pepsi, international brands were already taking our work beyond Czechia.
Bosch. Siemens. Eurowag. And later Popeyes.
Different brands. Different projects. But one thing kept travelling with us - trust.
After working together in Czechia, Popeyes recommended Innovate to Pepsi.
That recommendation opened another door.
And eventually led to an international collaboration.
Popeyes described working with us like this:
You're the most reliable and self-sufficient agency I've ever worked with.
— Popeyes —
For us, that's more than a nice testimonial.
It's exactly what an international Brand Experience partner should be.
Reliable enough to take responsibility.
Self-sufficient enough to get things done.
Collaborative enough to feel like part of your team.
Central European efficiency · European quality
Price matters.
Especially when one concept needs to travel across multiple markets.
But cost efficiency shouldn't mean compromising the experience.
Central Europe gives us a strong combination of skilled people, high-quality production and costs that still make sense for international projects. That's why we don't see Prague as a place to make things cheaply.
We see it as a place to make things smartly.
Reasonable cost · High quality · European reach
And because we design and produce here, we think beyond the build about how the experience will travel, install, operate and come home.
Because the best production solution isn't just the one that looks good.
It's the one that works all the way through.
- PepsiCo Ready for Kickoff · Budapest · UEFA Final
Born in Prague. Activated in Hungary. → See the full case
Close enough to care · Experienced enough to deliver
Innovate was born in Prague in 2002.
We're independent.
And we're not going to put dots on a map just to look bigger.
Instead, we bring together people who genuinely love what they do. Thinkers, makers and specialists with real passion, contagious energy and a vibe that's hard to forget.
- Our people.
- Your people.
- Creative partners.
- Designers.
- Engineers.
- Producers.
- Local specialists.
Whoever the experience genuinely needs.
Over the years, we've worked with global brands including Pepsi, Bosch, Siemens, Eurowag, Gorenje, Popeyes, Unilever and Nestlé. And increasingly, that work has taken us across Europe.
And that has changed the way we think about Innovate itself.
Today, we're a European Brand Experience Partner that happens to be based in Prague.
Looking for a Brand Experience Partner in Europe?
Maybe you already have the global concept and need someone to make it happen.
Maybe you need a European production partner.
Maybe you're looking for Experience Strategy and Design.
Or maybe there isn't an idea yet - just a product, a customer and a business challenge.
We can start wherever you are.
Brand Strategy · Experience Strategy · Experience Design · Creative & Spatial Design · Engineering · Production · European Logistics · Installation · On-site Operations
- One activation or multiple markets.
- Your creative team or ours.
- Your idea or one we create together.
Born in Prague. Made for Europe.
Let's Make Wow.
- Germany · Nürburgring · After another activation
Europe is our playground. Literally. 🤘
We connect people with brands.
We design what customers experience with them.
We turn experiences into business results.
From Prague. Across Europe.
Frequently Asked Questions
Where is Innovate based?
Innovate is an independent Brand Experience team based in Prague, Czech Republic. Founded in 2002, we create Brand Experiences for international brands in Czechia and across Europe.
Is Innovate a European Brand Experience Partner?
Yes. Innovate is a Prague-based European Brand Experience Partner working with international brands across Experience Strategy, Experience Design, production and activation in European markets.
Does Innovate deliver Brand Experiences outside the Czech Republic?
Yes. We've delivered Brand Experiences across European markets including Hungary, Kosovo, Germany, Slovakia, Spain, Austria, Poland and Romania.
Can Innovate work in both EU and non-EU European countries?
Yes. We can coordinate production, cross-border transport, local suppliers, customs and temporary import/export processes for activations across both EU and non-EU European markets.
Can Innovate work with our existing global creative or design agency?
Absolutely. We regularly integrate with international marketing teams, creative agencies, design studios and specialist partners. We don't need to own the idea to become part of the team and take responsibility for bringing it to life.
Does Innovate provide strategy or only production?
Both. Our capabilities span Brand Strategy, Experience Strategy and Experience Design through engineering, production and activation.
Our approach is rooted in the principles of the Experience Economy and starts with understanding the product, customer, customer journey and desired business effect before designing the experience.
Can Innovate produce a Brand Experience in Prague and deliver it elsewhere in Europe?
Yes. We design, prototype and produce experiential assets in Prague and deliver them to other European markets when central production makes sense. For other projects, we combine Prague-based capabilities with trusted local production partners.
Is Innovate an event / digital agency?
We have the skills of an event agency and we use them every day. We also have expertise in strategy, creative, digital, content, technology, production and customer experience. Because great Brand Experience rarely lives in just one channel.
We're Experience Designers and a European Brand Experience Partner. We bring the right disciplines together around the customer journey from strategy and concept to live experiences, digital touchpoints, content and activation.
Events are part of what we do. Digital is part of what we do.
Brand Experience is what connects it all.
What international brands has Innovate worked with?
We've worked with international brands including Pepsi, Bosch, Siemens, Eurowag, Gorenje, Popeyes, Unilever, Kraft and Nestlé.
Why work with a Prague-based Brand Experience Partner?
Prague combines a central European location with strong strategic, creative, technical and production capabilities and a cost base that makes sense for international projects.
For international brands, that means we can develop and produce high-quality experiences centrally, then activate them efficiently across European markets.
How can an international marketing team work with Innovate?
Bring us a brief, a global concept, a design or simply a business challenge.
We'll plug in wherever you need us, from strategy and Experience Design to production and activation across Europe.
Your team + our team.
___
Take your brand
across Europe
with Innovate.
Author
Jiri Machacek
CEO & Chief Brand Strategist ✓ Certified Experience Economy Expert