Mastercard CMO: „Forget ads, use experiences.“

7 min. reading

At first glance, credit card providers have little in common with priceless things. Yet, Mastercard has been relying on its Priceless Experiences campaign for more than 25 years. In recent years, the brand has gone even deeper into multi-sensory marketing, and its value has doubled.

Go Ahead

Content marketing training from Heineken.

10 min. reading

We’re serving up training that should clearly have long queues. By uniquely refreshing its social network presence to involve real experience, the brand has practically taken over first place.

Go Ahead

Adidas Puts Its Best Foot Forward with Experiential Campaigns.

5 min. reading

Branding and marketing innovations have proven to be a breakthrough concept for the three-striped brand, helping it gain a network of influencers and rich consumer experience.

Go Ahead

How Oreo reshaped itself from advertiser into content creator.

6 min. reading

Oreo cookies have come a long way in the last thirteen years. An ossified brand that always presented itself in the kitchen and relied on TV advertising has become a leader in the digital world.

Go Ahead

The Art Of Italian Cheese And Communication.

6 min. reading

Marco D'Amelj Melodia and Tiziana Somma, the founders of Mozzarellart, have an abundance of such qualities. Like proper Italians, they have communication in their blood. But they went about setting up an Italian cheese factory in Prague without knowing anything of how to produce cheese, or how to even think about marketing it.


Even Ads Must Play According To The Rules.

4 min. reading

Ads that work respect certain rules. For instance, they speak the truth, they're simple, and they help people choose what will work best for them. The way such ads are created and their essential ingredients are revealed by our colleague, art director, and creative director Jirka Kubík.


Lab Is Teaching The Bank To Ask Correctly.

4 min. reading

Monika Drobná, head of innovation management at Komerční banka, brings huge wave energy with her - information and ideas that either wash you away or teach you to surf. It is absolutely clear that only a fraction of people would be able to jumpstart an innovation center so quickly and with such results.


I Want Basic Information I Can Trust From a Brand.

5 min. reading

What actually works across all countries is human experience, the personal experience of each person. That is the strongest attribute that always persists.

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with the courage to excel.

To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

The worst drink in the world

Ocean: Taste the feeling ... of drowning.

The Restaurant With No Food

Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

IKEA’s Big Sleepover.

UK: Některé nápady přichází přímo od zákazníků. 

Déšť, vítr, bouřky, mlha a sníh.

Dánsko: Spies travel agency připravila ochutnávku počasí doma.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Náměstí proměněné v ARcade hru.

USA: M&M's využilo k propagaci nové příchutě celé Time Square.

Pivo jako oslava energie.

Rusko: Budweiser propojil drony, párty a fotbal do největší experience vůbec.

Vyměníte vlak za letadlo?

USA: Jamaica v New Yorku, New York na Jamaicu.

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