The Art Of Italian Cheese And Communication.

6 min. reading

Marco D'Amelj Melodia and Tiziana Somma, the founders of Mozzarellart, have an abundance of such qualities. Like proper Italians, they have communication in their blood. But they went about setting up an Italian cheese factory in Prague without knowing anything of how to produce cheese, or how to even think about marketing it.

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Even Ads Must Play According To The Rules.

4 min. reading

Ads that work respect certain rules. For instance, they speak the truth, they're simple, and they help people choose what will work best for them. The way such ads are created and their essential ingredients are revealed by our colleague, art director, and creative director Jirka Kubík.

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Lab Is Teaching The Bank To Ask Correctly.

4 min. reading

Monika Drobná, head of innovation management at Komerční banka, brings huge wave energy with her - information and ideas that either wash you away or teach you to surf. It is absolutely clear that only a fraction of people would be able to jumpstart an innovation center so quickly and with such results.

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I Want Basic Information I Can Trust From a Brand.

5 min. reading

What actually works across all countries is human experience, the personal experience of each person. That is the strongest attribute that always persists.

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