Does a cookie for a few crowns need its own content?

6 min. reading

Brand awareness is an outdated goal and product benefits don’t make people sit up and pay attention. If a brand wants valuable posts that have an impact, its agency must be able to find a stronger theme.

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Does a cookie for a few crowns need its own content?
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To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

The worst drink in the world

Ocean: Taste the feeling ... of drowning.

The Restaurant With No Food

Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

IKEA’s Big Sleepover.

UK: Některé nápady přichází přímo od zákazníků. 

Déšť, vítr, bouřky, mlha a sníh.

Dánsko: Spies travel agency připravila ochutnávku počasí doma.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Náměstí proměněné v ARcade hru.

USA: M&M's využilo k propagaci nové příchutě celé Time Square.

Pivo jako oslava energie.

Rusko: Budweiser propojil drony, párty a fotbal do největší experience vůbec.

Vyměníte vlak za letadlo?

USA: Jamaica v New Yorku, New York na Jamaicu.

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