Content marketing training from Heineken.

10 min. reading

We’re serving up training that should clearly have long queues. By uniquely refreshing its social network presence to involve real experience, the brand has practically taken over first place.

Go Ahead

How Oreo reshaped itself from advertiser into content creator.

6 min. reading

Oreo cookies have come a long way in the last thirteen years. An ossified brand that always presented itself in the kitchen and relied on TV advertising has become a leader in the digital world.

Go Ahead

Does a cookie for a few crowns need its own content?

6 min. reading

Brand awareness is an outdated goal and product benefits don’t make people sit up and pay attention. If a brand wants valuable posts that have an impact, its agency must be able to find a stronger theme.

Go Ahead
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Content marketing training from Heineken.
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To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

IKEA’s Big Sleepover.

UK: Některé nápady přichází přímo od zákazníků. 

Quebec JayWalking

Kanada: Město Quebec přichází s efektivním bojem proti přecházení silnic mimo přechody. 

The Restaurant With No Food

Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.

The worst drink in the world

Ocean: Taste the feeling ... of drowning.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

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