Content marketing training from Heineken.

10 min. reading

We’re serving up training that should clearly have long queues. By uniquely refreshing its social network presence to involve real experience, the brand has practically taken over first place.

Go Ahead

How Oreo reshaped itself from advertiser into content creator.

6 min. reading

Oreo cookies have come a long way in the last thirteen years. An ossified brand that always presented itself in the kitchen and relied on TV advertising has become a leader in the digital world.

Go Ahead

Does a cookie for a few crowns need its own content?

6 min. reading

Brand awareness is an outdated goal and product benefits don’t make people sit up and pay attention. If a brand wants valuable posts that have an impact, its agency must be able to find a stronger theme.

Go Ahead
For EXM Explorers
Inspire Us
Our Journeys
Insight
All Posts
Recent Posts
Content marketing training from Heineken.
How Oreo reshaped itself from advertiser into content creator.
Does a cookie for a few crowns need its own content?
Popular Tags
Marketing Experience marketing Tradiční marketing Experiential marketing Engagement Outbound marketing Inbound marketing Experience economy Marketing funnel Event Advantage Cars Creativity Mozzarellart InnovateLife Brand awreness Brand experience Reach Content marketing Real-time marketing Oreo Mondelēz Adidas
Banana Papers

Take Me There

Log in to a world cases that work, live campaign showrooms and up-to-date projects revised every week.

Forgot your password

Already a client or guest of the Innovate team? Drop us a line for your life-time free access.

Get a Free Trial

Are you a marketer? Claim your free trial for a complete guide to fresh marketing in the up-and-coming Experience Economy Era.

Includes campaign tips straight to your inbox to stay on track.

Go Premium

Become a member of the Banana Club and get unlimited access to all content, as well as the other club advantages.

21 500 CZK / yearly auto renew

Join Now

24 500 CZK / yearly

Join Now

Special offer / Start a new project + with Innovate today and get lifetime membership for free.

Forgot your password

Enter your Email.

A password reset message has just been sent to your email.

Take Me There
Get a Free Trial
Go Premium
Forgot your password

We are here for marketers
with the courage to excel.

To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

The worst drink in the world

Ocean: Taste the feeling ... of drowning.

The Restaurant With No Food

Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

IKEA’s Big Sleepover.

UK: Některé nápady přichází přímo od zákazníků. 

Déšť, vítr, bouřky, mlha a sníh.

Dánsko: Spies travel agency připravila ochutnávku počasí doma.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Náměstí proměněné v ARcade hru.

USA: M&M's využilo k propagaci nové příchutě celé Time Square.

Pivo jako oslava energie.

Rusko: Budweiser propojil drony, párty a fotbal do největší experience vůbec.

Vyměníte vlak za letadlo?

USA: Jamaica v New Yorku, New York na Jamaicu.

Would You Like To Talk About Case
Studies In Person?

Say Hi to Anet on LinkedIn

Promise

Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.

Innovate. 
Daring To Be Different.

Points of interest

The Next Big Thing.

Yes, we’re hiring.

Hangar for rent.

404: Innovate rescue team.

Our Privacy policy.

Base camp

The Leading Czech Agency
For Experiential Marketing

Bělehradská 11
140 00 Praha
EU | Czech Republic

GPS: 50°3'56.135"N
14°26'21.551"E

+420 246 033 077
experience-team@innovate.cz

Invoices & accounting:
finance@innovate.cz

We thank you for...

  • 3 years of cool journeys: Algida, Frisco, Pepsi, Podravka, Raiffeisen, Samsung, Tech data, UNYP
  • 6 years of great emotions: Advantage, Uniqa
  • 9 years of common experiences: BH Securities, Ferrari, United Brands,
  • 12 years full of breathtaking adventure: BSH, Bosch, Siemens

We’re in the process

of making this new website stunning

Take a cookie

We use them to make your experience 
with us great.

Yes, please
What’s baking
×

×