Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.
Daring To Be Different.
3 min. reading
We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?Explore
5 min. reading
Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.Explore
7 min. reading
More than ever before, it has become important to know what marketing does to make a brand achieve business results.Explore
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.Explore
Log in to a world cases that work, live campaign showrooms and up-to-date projects revised every week.
Are you a marketer? Claim your free trial for a complete guide to fresh marketing in the up-and-coming Experience Economy Era.
Includes campaign tips straight to your inbox to stay on track.
Enter your Email.
To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.
Norsko: Až to přijde, sušenky mlékem milované přežijí.
UK: Některé nápady přichází přímo od zákazníků.
Kanada: Město Quebec přichází s efektivním bojem proti přecházení silnic mimo přechody.
Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.
Ocean: Taste the feeling ... of drowning.
USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.
of making this new website stunning