Should a Brand Aspire To Become a Lovebrand?

3 min. reading

We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?

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Why Experiential Is The Emerging Tactic In Marketing?

5 min. reading

Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.

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Insistence On Traditional Approaches To Advertising Can Quietly Kill a Brand.

7 min. reading

More than ever before, it has become important to know what marketing does to make a brand achieve business results.

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Marketing Is Moving Beyond Branding And Advertising.

7 min. reading

More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.

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