Should a Brand Aspire To Become a Lovebrand?

3 min. reading

We buy it for a certain reason and we seem likely to continue. We look forward to opening it. We eagerly recommend it in conversation. It’s the brand we like - the lovebrand. Is this goal „dangerous nonsense“ for a brand, as stated by a recent article in a marketing magazine, or is it something that marketers should aspire to in an era saturated by advertising communication?


Why Experiential Is The Emerging Tactic In Marketing?

5 min. reading

Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.


Insistence On Traditional Approaches To Advertising Can Quietly Kill a Brand.

7 min. reading

More than ever before, it has become important to know what marketing does to make a brand achieve business results.


Marketing Is Moving Beyond Branding And Advertising.

7 min. reading

More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.

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We are here for marketers
with the courage to excel.

To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

The worst drink in the world

Ocean: Taste the feeling ... of drowning.

The Restaurant With No Food

Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

IKEA’s Big Sleepover.

UK: Některé nápady přichází přímo od zákazníků. 

Déšť, vítr, bouřky, mlha a sníh.

Dánsko: Spies travel agency připravila ochutnávku počasí doma.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Náměstí proměněné v ARcade hru.

USA: M&M's využilo k propagaci nové příchutě celé Time Square.

Pivo jako oslava energie.

Rusko: Budweiser propojil drony, párty a fotbal do největší experience vůbec.

Vyměníte vlak za letadlo?

USA: Jamaica v New Yorku, New York na Jamaicu.

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