7 Examples Of Successful Brand Building In The Virtual World.

6 min. reading

Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.

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Emotion With Maximum Momentum.

5 min. reading

How does experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury.

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Bea World Expedition.

3 min. reading

One of the world’s pioneers of experiential marketing, the Dutch agency Wink, was awarded at the festival for its excellent activation campaign for Budweiser.

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Innovate The Experience, Not Just The Product.

6 min. reading

79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.

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Marketing Is Moving Beyond Branding And Advertising.

7 min. reading

More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.

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To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Survival billboard.

Anglie: X-box připravil poutavé sledování boje o přežití naživo.

Chuť vzpomínek na dětství.

USA: Oreo vás dostane zpět do dětských let. Doslova.

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