Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.
Daring To Be Different.
6 min. reading
Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.Explore
5 min. reading
How does experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury.Explore
3 min. reading
One of the world’s pioneers of experiential marketing, the Dutch agency Wink, was awarded at the festival for its excellent activation campaign for Budweiser.Explore
6 min. reading
79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.Explore
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.Explore
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To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.
Norsko: Až to přijde, sušenky mlékem milované přežijí.
USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.
USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.
Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.
Skotsko: Model nového autobusu v měřítku 1:1.
Anglie: X-box připravil poutavé sledování boje o přežití naživo.
USA: Oreo vás dostane zpět do dětských let. Doslova.
of making this new website stunning