Everyone’s chasing their KPIs. But who’s chasing the brand?
9 min. reading
The biggest misconception in marketing today is that marketing = social media. It doesn’t. And that misconception is costing companies a fortune.
Go AheadEvent fest talk: What the Hell Is Brand Experience
3 min. reading
Today, almost everything gets called Brand Experience Photo wall. Activation. Event. Promo stand. Sampling. Pop-up. Festival zone. Influencer post. But changing the name does not change how something works.
Go Ahead7 Examples Of Successful Brand Building In The Virtual World.
6 min. reading
Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.
ExploreEmotion With Maximum Momentum.
5 min. reading
How does experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury.
ExploreBea World Expedition.
3 min. reading
One of the world’s pioneers of experiential marketing, the Dutch agency Wink, was awarded at the festival for its excellent activation campaign for Budweiser.
ExploreInnovate The Experience, Not Just The Product.
6 min. reading
79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.
ExploreMarketing Is Moving Beyond Branding And Advertising.
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.
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