Mastercard CMO: „Forget ads, use experiences.“

7 min. reading

At first glance, credit card providers have little in common with priceless things. Yet, Mastercard has been relying on its Priceless Experiences campaign for more than 25 years. In recent years, the brand has gone even deeper into multi-sensory marketing, and its value has doubled.

Go Ahead

Content marketing training from Heineken.

10 min. reading

We’re serving up training that should clearly have long queues. By uniquely refreshing its social network presence to involve real experience, the brand has practically taken over first place.

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Adidas Puts Its Best Foot Forward with Experiential Campaigns.

5 min. reading

Branding and marketing innovations have proven to be a breakthrough concept for the three-striped brand, helping it gain a network of influencers and rich consumer experience.

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What Is Experiential Marketing.

4 min. reading

If brand managers want to aim for significantly broader reach and the creation of strong emotional bonds between the brand and the consumer, they must face the overall transformation of brand strategy from passive to active. 

Go Ahead

7 Examples Of Successful Brand Building In The Virtual World.

6 min. reading

Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.

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How Much More Effective Are Experiential Campaigns Than Advertising?

4 min. reading

While people have changed their behavior and shifted their focus to social networks due to the amazing opportunities for the interaction they provide, many brands still treat social networks like television.

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Emotion With Maximum Momentum.

5 min. reading

How does experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury.

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Experiential Marketing And The Creativity Festival.

3 min. reading

The goal of our hard work is to bring fresh ideas as differentiators. And so, the trip was essentially half business and half vacation - a blend of the pleasant and the useful.

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People Like What They Know.

4 min. reading

In order to keep a brand alive, we need to gain new customers, especially when our goal is growth. If the customer has previous experience with a competing brand, they have an even stronger inclination towards it, making our struggle all the harder. Our road is blocked by people's comfort and aversion to loss.

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Why Experiential Is The Emerging Tactic In Marketing?

5 min. reading

Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.

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Bea World Expedition.

3 min. reading

One of the world’s pioneers of experiential marketing, the Dutch agency Wink, was awarded at the festival for its excellent activation campaign for Budweiser.

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Innovate The Experience, Not Just The Product.

6 min. reading

79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.

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Content Is What Decides.

5 min. reading

Before the brand incurs advertising costs, it should be more than sure that it will speak to a larger audience than just the 30% of people who give it at least minimal attention. Otherwise, it might harm it in the long run.

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Is Experiential Marketing (Just) An Event?

3 min. reading

“Events are dead”, declared the head of the largest international event festival. They are being replaced by much broader, more lively communication.

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To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.

Oreo skrýš pro soudný den

Norsko: Až to přijde, sušenky mlékem milované přežijí. 

V ložnici u Van Gogha.

USA: Díky Art Institute of Chicago a Airbnb ucítíte, jaké to je žít v obraze.

Čerpací stanice pro holky.

USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.

Spánek pod Noční hlídkou.

Holandsko: Rijksmuseum odměnilo 10,000,000. návštěvníka unikátním zážitkem.

Toy box bus.

Skotsko: Model nového autobusu v měřítku 1:1.

Survival billboard.

Anglie: X-box připravil poutavé sledování boje o přežití naživo.

Chuť vzpomínek na dětství.

USA: Oreo vás dostane zpět do dětských let. Doslova.

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