Promise
Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.
Innovate.
Daring To Be Different.
Content marketing training from Heineken.
10 min. reading
We’re serving up training that should clearly have long queues. By uniquely refreshing its social network presence to involve real experience, the brand has practically taken over first place.
Go Ahead
Adidas Puts Its Best Foot Forward with Experiential Campaigns.
5 min. reading
Branding and marketing innovations have proven to be a breakthrough concept for the three-striped brand, helping it gain a network of influencers and rich consumer experience.
Go AheadWhat Is Experiential Marketing.
4 min. reading
If brand managers want to aim for significantly broader reach and the creation of strong emotional bonds between the brand and the consumer, they must face the overall transformation of brand strategy from passive to active.
Go Ahead
7 Examples Of Successful Brand Building In The Virtual World.
6 min. reading
Hundreds of millions of crowns are spent on digital advertisements that are ignored. It is clear that the move to the virtual world must go far beyond increasing spending on PPC or banners.
ExploreHow Much More Effective Are Experiential Campaigns Than Advertising?
4 min. reading
While people have changed their behavior and shifted their focus to social networks due to the amazing opportunities for the interaction they provide, many brands still treat social networks like television.
Explore
Emotion With Maximum Momentum.
5 min. reading
How does experiential marketing look for those who can afford to buy almost any experience? You change the benchmark used to gauge luxury.
ExploreExperiential Marketing And The Creativity Festival.
3 min. reading
The goal of our hard work is to bring fresh ideas as differentiators. And so, the trip was essentially half business and half vacation - a blend of the pleasant and the useful.
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People Like What They Know.
4 min. reading
In order to keep a brand alive, we need to gain new customers, especially when our goal is growth. If the customer has previous experience with a competing brand, they have an even stronger inclination towards it, making our struggle all the harder. Our road is blocked by people's comfort and aversion to loss.
ExploreWhy Experiential Is The Emerging Tactic In Marketing?
5 min. reading
Consumers increasingly ignore traditional techniques. Our exposure to social media and online advertising makes people seek true connections and create real memories. Brands must find a different path - less annoying, more engaging.
Explore
Bea World Expedition.
3 min. reading
One of the world’s pioneers of experiential marketing, the Dutch agency Wink, was awarded at the festival for its excellent activation campaign for Budweiser.
ExploreInnovate The Experience, Not Just The Product.
6 min. reading
79% of people prefer to learn about a new product through personal experience or a recommendation from an acquaintance or someone they trust.
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Content Is What Decides.
5 min. reading
Before the brand incurs advertising costs, it should be more than sure that it will speak to a larger audience than just the 30% of people who give it at least minimal attention. Otherwise, it might harm it in the long run.
ExploreIs Experiential Marketing (Just) An Event?
3 min. reading
“Events are dead”, declared the head of the largest international event festival. They are being replaced by much broader, more lively communication.
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