Manifesto
Ads don’t win customers.
Staged experiences do.
That’s the true purpose of marketing.
Innovate
We're Experience Designers
Marketing Is Moving Beyond Branding And Advertising.
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.
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