Insistence On Traditional Approaches To Advertising Can Quietly Kill a Brand.

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More than ever before, it has become important to know what marketing does to make a brand achieve business results.

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Marketing Is Moving Beyond Branding And Advertising.

7 min. reading

More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.

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Insistence On Traditional Approaches To Advertising Can Quietly Kill a Brand.
Marketing Is Moving Beyond Branding And Advertising.
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