Creating valuable customer experience is kind of brave. Coming up with ideas that serve the brand must be done without fear. Being responsible for the results takes courage.
Daring To Be Different.
4 min. reading
If brand managers want to aim for significantly broader reach and the creation of strong emotional bonds between the brand and the consumer, they must face the overall transformation of brand strategy from passive to active.Go Ahead
4 min. reading
While people have changed their behavior and shifted their focus to social networks due to the amazing opportunities for the interaction they provide, many brands still treat social networks like television.Explore
3 min. reading
As marketers, we should accept the fact that thinking about the brand is but a very small part of the decision-making process for the majority of our customers. Our advertising has, for the most part, weak persuasive power. The reason is that its role for the brand is different.Explore
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.Explore
Log in to a world cases that work, live campaign showrooms and up-to-date projects revised every week.
Are you a marketer? Claim your free trial for a complete guide to fresh marketing in the up-and-coming Experience Economy Era.
Includes campaign tips straight to your inbox to stay on track.
Enter your Email.
To get inspired and learn how brand leaders do it, visit the Banana Papers. The best live marketing archive helping brand managers succeed in the current Age of Experience.
Norsko: Až to přijde, sušenky mlékem milované přežijí.
UK: Některé nápady přichází přímo od zákazníků.
Kanada: Město Quebec přichází s efektivním bojem proti přecházení silnic mimo přechody.
Brazílie: Ze zbytků, po přidání tatarky, véča jako z Michelinky.
Ocean: Taste the feeling ... of drowning.
USA: YSL Beauty postavil na ikonické Route 111 v kalifornské poušti pop-up obchod a make-up oázu v jednom.
of making this new website stunning