Manifesto
Ads don’t win customers.
Staged experiences do.
That’s the true purpose of marketing.
Innovate
We're Experience Designers
How Much More Effective Are Experiential Campaigns Than Advertising?
4 min. reading
While people have changed their behavior and shifted their focus to social networks due to the amazing opportunities for the interaction they provide, many brands still treat social networks like television.
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Why Reach Is More Important Than Explanation Of Benefits.
3 min. reading
As marketers, we should accept the fact that thinking about the brand is but a very small part of the decision-making process for the majority of our customers. Our advertising has, for the most part, weak persuasive power. The reason is that its role for the brand is different.
ExploreMarketing Is Moving Beyond Branding And Advertising.
7 min. reading
More than four-fifths of the Czech population (85 %) are overwhelmed by advertising, and according to Focus, only a quarter of them believe it. Millennials are much more likely to buy what their friends have recommended than what they see advertised. Generation Z is even clearer about it – they deliberately ignore everything that is presented and sold in the traditional way.
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