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We Make Wow

Innovate the Experience

Marketing je v krizi, ale pssst…

Experiential campaigns

Reach without memories is a waste of budget

Explore the Brand Story

How Did Oreo Find its Tasty Content?

Největší omyl dnešního marketingu je, že marketing = sociální sítě.
Nejsou.
Přesto právě tahle představa dnes stojí firmy obrovské peníze.

Možná zjistíte, že váš problém není v tom, že máte málo obsahu.
Že marketing nezačíná na Instagramu. A možná zjistíte, že největší příležitost k růstu vaší značky leží úplně někde jinde než v dalším postu.

Three weeks earlier, none of this existed. 💗
Then House of Treats by @pepsi landed at Sunny Hill Festival in Kosovo for three days.

Built for 100,000+ festivalgoers around one simple idea: give people more ways to treat themselves and make Pepsi the festival’s most magnetic zone.

HoT Trailer, transformed into the heart of the House of Treats.
Treat Yourself, Pepsi festival cocktails mixed by @HedonistCreative.
I’m HoT Mirrors, see yourself in the experience.
Treat Yourselfie, step in, go 360° and create.
HoT Cloud, refresh, recharge and stay for the night.
From first sketch to festival-ready in just three weeks.
Built in Prague. Activated in Kosovo.

Your brand doesn’t stop at the border.
Neither should your Brand Experience.

One partner. One standard. Across Europe.
Prague is our base. Europe is our playground.

Nestačí lidem říkat, proč si mají vybrat právě vaší značku.
Umožněte jim to zažít.

Brand Promise se mění v důkaz.
Důkaz v preferenci.
A preference v sales.

For the UEFA Champions League Final in Budapest, Pepsi brought a bold vision: turn a fan zone into something people wouldn’t just walk past, but step into, play with and remember.

Together with an international team, we brought that vision to life.

A wind tunnel turned fans into players.
Football challenges became shareable moments.
Pepsi became part of the game.
And thousands of interactions turned a brand space into a real fan experience.

Because the best brand experiences don’t interrupt what people came for.
They become part of it.

From first sketch to the final whistle. Designed, built and activated in the heart of Budapest. 💙⚽

The purpose of marketing is...

to create valuable customer experience.

„Děkujeme za účast.“
A co dál?

Týdny práce, nápady, strategie, konkrétní řešení. A pak často jedna věta a konec.
Přitom dobrý tendr nemusí skončit jedním vítězem a pěti poraženými. Může skončit jedním vítězem a několika novými vztahy.

Tisíc lidí ve vaší zóně není tisíc nových zákazníků.
A nemusí to znamenat ani o jediný prodaný produkt navíc.

Zábava je prostředek. Ne cíl.

A little weird. A little geeky. A little sexy.
DUVO.ai is an AI-native automation platform built by people who live and breathe technology.

So we didn’t want to create just another tech launch.
We wanted to create their launch.

Light became music.
Code became space.
Pixels became tattoos.

And for a moment, you could see the sound and feel the light.

Then came our favourite review of the night:
“You made a party for nerds.”
Exactly.

🎯 Innovate. We Make Wow.
#BrandExperience #ExperienceDesign #EventDesign #AI #WeMakeWow

@eventfestpraha. One stage. One topic everyone uses:
What the Hell Is Brand Experience…

We’ve now turned the talk into an article. On why branded experience ≠ brand experience, how Brand Memory is created, and why experiences can change the numbers.

First improve, then make an ad.

From New Orleans to Pardubice

Behind the scenes of summer love at Popeyes

For the Red Hot Honey campaign we even built our own machine to punch two holes into every lid, so guests could sip sweet & spicy together. Because summer love started right here, at Popeyes.

When work meets play

Umbrellas in the sky, darts on doors, fantastic food, fresh drinks on tap, and music flowing all around that’s how we turn company events into unforgettable moments.

New Innovate tees are here!

Made from natural linen = cool in summer, warm in winter, odor-free and comfy enough to wear non-stop.
Sustainable never felt this good.

Eurowag Xmas International Roadshow

A Christmas tree built from tires, hot drinks from our caravan, DIY food corner, a photo studio printing postcards, and truckers sending holiday cheer on the road. All wrapped in a Less Waste, More Joy theme with campaign graphics created by Innovate team.

Roads to Hollywood

When passion for cars meets pure cinematic vibes that’s what the Advantage Season Opening is all about.

Live and Digital

Time to Change Storytelling into Story Making

Learning never stops

One step closer to becoming an Experience Economy Expert. Because creating WOW starts with understanding what truly makes an experience memorable.

Good mood. Great sound. Unexpected places.

We create the right vibe for company meetings – fresh energy, inspiring settings, and a touch of wow.

What a night!

We’re proud and grateful to Eurowag to have been part of such an amazing festival full of energy, trucks, and fireworks all around. #KeepOnTruckin

Eurowag at FIA Truck Racing Germany

From Transformers and slot car races to powerful trucks and an even stronger team spirit we brought the energy both on and off the track. #KeepOnTruckin

Lights, camera, construction!

Prepping the set for Swietelsky’s new HR campaign where real people and real stories take the spotlight.

Popeyes landed in Kraków!

From New Orleans to Poland – we kicked off the opening with a hot-air balloon moment right in front of Bonarka Mall. 🔥🍗

„How much would you recommend our brand" is becoming just as important as the numbers about attention gained.

Letní lásky začínají v Popeyes

World of Mouth

Let's Talk

Key marketing statistics

Content is what decides

Popeyes activation coming soon

Díky za Event Festový wow vibe!

Díky všem za překvapivá setkání, osvěžující rozhovory a silné zážitky. Dodali jste jim ten správný vibe. 💬🍾
#WOWmakers #InnovateTheExperience #EventFest #Baravan

Creating content for Carnilove

Jízda světem s VTG

Hosté obdrželi originální pozvánku ve stylu jízdenky a vydali se na cestu po "vlakových zastávkách" – cateringových stanicích reprezentujících země, kde VTG působí. Aby si tuto jízdu skutečně užili, připravili jsme pro ně atraktivní vlakovou hru, která je zastávkami provázela. A pití? To jsme vyřešili samoobslužnou prosecco stěnou, kde si každý natočil skleničku podle své chuti. Domů si odvezli dárek ukrytý v maketě VTG vagonu.

We Make Wow Hockey.

Během příprav MS v ledním hokeji se náš produkční tým hecnul a za jediný měsíc jsme zvládli vymyslet nápad, 3D vizualizaci i výrobu. Podívejte se na proměnu běžného skyboxu v tu nejoriginálnější hokejovou fan-zónu! Výsledek je zkrátka wow by Innovate. 🤩

Gorenje giant running-washing machine shortlisted in ADC Czech Creative Awards!

Skrytý cíl, tajemná trasa a napínavá dobrodružství.

Takto by se dala popsat letošní jízda s názvem The Michelin Ride. Letos jsme opět pokořili rekord a účast atakovala 200 lidí. Provázali jsme úkoly s odhalením gurmánských tajemství vybraných šéfkuchařů. A Honza Punčochář vykouzlil týmům úsměv na tváři i při podávání tataráku na gala večeři.

Věděli jste, co je to bejbypank?

Je to hudební styl? Dětská lumpárna na sto způsobů? Bláznivý punkový večírek? Je to vše dohromady. Přesvědčit na vlastní oči a uši se mohli zaměstnanci Molu na Mol Family Day by Innovate.

...narovinu #Víc než Awards.

S upřímnou radostí sdílíme reakci, kterou jsme získali od „cílového publika“ po vytvoření HR kampaně pro značku z velké čtyřky poradenský firem. #WeMakeWow #Innovate

Baravan test day

People today simply block out most ads. And that changes the rules for building brands as well.

Tonny’s in the office

Best friends friendly office

Drive your carrier at PwC. HR campaign PwC na rovinu is on air.

Making wow 30th anniversary of BH Securities

Take a seat

A test day when preparing the virtual Bosch gathering and connecting hundreds of employees accross the Europe, Asia and US in one moment.

Brand Building

Create content, not advertising

VŠRR awareness campaign

BHS new campaign reveal

Nechte jedničky vydělávat nuly

Awareness campaign for BH Securities.

Lagris premium lauch for your lunch

Some great reveal is happening :) #porsche #cayenne #launch-or-lunch?

To flourish, the new requires the old to fade away.

Thank you to our work team for the excellent job done in cleaning up the warehouse. Old things must go so that a new adventure can begin.

Ready for the next adventure

Innovate welcomes Heffron on board.

Heffron rum deserves to create strong emotional connections with more authentic, poetic communication. Work in progress.

Rum Heffron campaign

Extending brand activation iconcept into POS materials and freebies.

We are exclusively revealing the first ever photos of Praga Bohema. The amazing combination of carbon, petrol and lightweight was launched by Innovate team during the very secret event for V.I.P guests.

Crafting a Gaming Roadshow for Riot Games: From Bots to Gods. The goal is to increase the number of new player registrations at Valorant, and to strengthen the game’s modern, trendy image.

Something great is arriving soon. Innovate team is converting an old Horse trailer into a mobile bar.

Innovate BX team just started to work on Age Proteom brand activation event for Esthederm.

Best pizza in the city baked by Frankie in Gorenje OptiBake built-in oven.

Enjoy a few flashbacks from Gorenje OptiBake campaign creation.

How we baked a campaign that emptied the warehouse? Gorenje OptiBake ft. Frankie

Bring the Brand to Life

There’s no better way to understand someone than to walk a mile in his moccasins.

We feel proud of being choiced to reveal all-new road legal hypercar Praga Bohema.

We just finalised an activation campaign idea for Karlovy Vary. The city full of experiences will promote itself with connected digital screens, actors and live cameras placed in different cities around the Europe.

Online oldies but goodies.

In this post, we briefly recall the capabilities of our digital team in creating brand content.

Crafting visuals for Hami.

Another day in photo paradise. The new brand visual style was born in Hangar today.

Great teamspirit time

Freshenstration

What would vegetables do if they found out that their life would be longer in a Gorenje fridge? It would speak.

HR campaign

Main campaign visuals for PMI crafted by our team. From the insight to copy, photoshooting, retouching, to social formats delivery.

The Experience Economy

People seek to create real memories and true connections

Have you ever seen a dam from the inside? Advantage Season Closing prepared by Innovate team led the people to the most hidden places in Czech republic.

Proud to be idea makers and creators of this Gorenje washing machine memorable brand experience.

We are proud winner of the IQOS pitch among four international agencies for HoReCa engagement activation.

Explore the Brand Story

Adidas Puts Its Best Foot Forward with BX.

Appetizer Flavour Kit

Enjoy the IQOS flavour and make your own flatlay photo. The unique concept created by Innovate brand-experience team supports brand's share of voice, has a strong impact on sales and creates emotional connection with a brand.

IQOSphere Home Box

Staying at home give us a new perspective to brand experience ideas and challenge us when connecting both live and digital world. Limited edition invented for IQOS.

What's Next In Marketing

The Rise of Experiences

Experience created from scratch

Invented for Live

Another great project. Old dog playground remake when crafting campaign content for Bosch Power Tools.

It could be an obvious sales campaign with home appliances... But we rather change it to the true kitchen poetry.

Creating a Tinder for Home appliances started with the sales promotion idea "buy one and get the second for better price".

We've finished the work on Bosch Pop-up escape room. So let's events go live!

The bigger, the better.

We've builded the huge washing machine. Click on Explore to find out why.

The job of marketers is not to explain, but entertain.

Showroom Home Delivery

You know the real size of fantastic 55" ULED TV?

Hisense EURO 2020 visual

Memorabilia by Bosch

Same pattern = same results.

Crafting Bosch Escape Room

Just another great campaign visual for Gorenje from our creative director Jiri Jirka Kubik.

Quality matters

Printhouse check when delivering TV real-sized posters for Hisense EURO 2020 campaign.

Veggie Lives Matter

Webpage ready to roll-out.

Looking to Sell?

Stop relying on the funnel

Delivering prizes to winners is always joyful.

Handcrafting costumes for Gorenje GardenFresh promo teams.

Videoshooting a campaign for Hisense with famous czech actor Ladislav Hampl.

Miky on board

Experience marketing strategy is today's answer for CMOs when looking for better efficiency and higher ROI scoring brand activities. To make this happen, brands need to understand how to connect creativity, sales, digital, and live into one carefully shaped consumer experience idea. That's why the Innovate brand-experience team proudly welcomes Miky Karas on board.

B-day girls🎉

Photoshooting with famous czech actor and model Marketa Hrubešová for Gorenje Kitchens

Preparing the props for Gorenje Kitchen video production

This is how we exceeded the Siemens sales team's expectations.

What a proud to deliver brand activation campaign to Bosch Germany for SmartGrow. Work in progress.

Kovy a MenT during the casting for Vlak'n'Roll

Our Cookies True Story

This box surprises our clients on their birthday. Now you know what to do to find out what's inside.

Taste the fire

If you do the party, make it count. Events by Innovate.

Office life

When talking B2B, it is always better to follow your costumers. This is how we've transformed two trucks into a memorable brand experience.

SQVL by Siemens

Key visual, website, POSM. Siemens deliver people experiences worth to be and share. For an extraordinary life.

We innovate Siemens BX

Proud to be winner of Siemens coffee machines brand experience activation. We deliver concept, creative idea, campaign, event production and execution.

Entering the realm behind the mirror.

Alice in Vanguardland

Loving these moments, when the event is ready to start. Opening the world of fantasy. Click the Explore button to enter.

Yeah, event work by Innovate

Preparing deco for another great event - Alice in Wonderland

Illegal party flashbacks

This is how we innovate events to create truly immersive, engaging experiences.

Event work by Innovate

What a joy to be creators of these memories.

Vlak 'n' Roll Best of moments

Vlak 'n' Roll flashbacks

Click the right-bottom icon and read more about the breathtaking experiential campaign for Ceske drahy.

Vlak 'n' Roll

Proud winner of Ceske drahy brand-experience agency. Key visual of campaign with youtubers challenge. Turning Impossible into Possible.

MenT for Ceske drahy

We turn hates into likes. Experiential campaign for Ceske drahy brings excellent results.

DP coffee packaging made by Innovate.

Concept of website design for Cejka Holding.

Harley Davidson Rides

Born to ride and have fun. Preparing website for adventure rides for Harley Davidson riders during the Prague Harley Days.

Direct mailing done differently.

The invitation-style box contains a short intro and motivation to meet a new event space of Makro Academy - a flumber stand. Flumber will receive the guest personally during a visit.

We've created an unique concept of Škoda Xmas party for journalist. Inspired by 20 years of Škoda motorsport it is all about invitation for night drive full of adrenalin in 1:20 scale.

Bosch Transformation Experience. Each new idea should be bigger than the previous one. 90 minutes performance specially created for 25th Anniversary of Bosch. The theme, direction, choreography and scene narrated by Bosch stories led guests from a history to the future vision of Bosch.

Proud to announce Innovate team as the winner of Bosch 25th Anniversary gala evening. This is the general idea artwork.

Gorenje activation. The giant washing machines full of gifts. Dare to come?

Bosch Transformation Experience video.

We created a spectacular experience of a smart and connected future, which inspired guests and led them towards a technologically advanced society. Bosch 25th Anniversary.

AlgidaCity pixelart website. Nostalgia of 2004. Proud winner of Company medium of the year.

Advantage Season visuals ready for roll-out. A great work by our Creative Director.

Nestle Polophone. Nostalgia. Mobile phone airbrushed with a brand to deliver a great prize to Polo sales promotion. Results +30 %.

Jiri and Anet. Captain and Sorceress.

Working on Advantage Season Opening next season.

Rent an interactive work place that story makers just love. Hangar by Innovate

Bananas on Ice.

Product photos mady by Innovate photo crew. Bosch Training Center.

First sketch of Algida WOnderWorld entrance.

Taking a tour to Bosch factory in Stuttgart.

Gifts for Bosch Loyalty Program.

Events by Innovate event team are full of emotions. Ferrari Gala Dinner.

Meet the Perfection. Bosch Innovation Day.

Acrobatic Air Show by Red Bull pilot Jan Rudzinskyj at Advantage Season Opening 2016

Siemens sales conference at SaSaZu.

Augmenetd reality implemented into a Bosch vacuum cleaners sampling roadshow.

Jiri, our Captain. Capturing the right moments.

We've turned trucks into BSH mobile store.

Special guest Leoš Mareš at Advantage Season Opening 2017.

Life Is About The Journey, Not The Destination. We are exploring the new experiences that can be implemented into our outgoing programs for business partners or employes.

Anet, our CFO and Team Spirit Sorceress.

Choosing the right moment. Event photo done by Innovate photo crew.

Choosing the right moment. Portrait business photo done by Innovate photo crew.

Choosing the right moment. Portrait photo done by Innovate photo crew.

Spectacular photo that went around the world. 3days prestigious Ferrari meeting in Prague organized by Innovate team.

BSH brand experience center opening.

Designers of the future. Teambuilding for BSH.

Bosch and Siemens brand experience show.

Advantage Season Opening 2016. For more details about experiential marketing for Advantage Cars press the button.

Raiffeisen & Uniqa employers day.

Korenici smesi new season visuals. Tastiness and simplicity.

The real practice is often contrasted to academic theory. New brand visuals for UNYP communication.

Successful careers start with the right education. UNYP brand campaign.

Get onboard with Podravka. Sales promotion perfectly done.

B2B campaign for Prague Airport - In a nutshell, a small place for a great adventure.

One more - funny - visual for Podravka. Feel free to share.

Proud winner of Podravka Korenici smesi product launch.

We've crafted in-store communication and cartoon stand for Bosch-Tassimo cross promotion.

Corporate identity for Engine Classic Cars Fund created by Innovate team.

We are winning the pitch for Frisco event and online strategy agency.

Proud to be winners of Pilsner Fest realization team.

Sales promotion for Bosch.

Think Future. Think UNYP. The first visual is ready for international roll-out.

What a joy to be creators of our client great PR. Zdeněk Lepka. GM of BH Securities.

Sales promotion for Siemens. Buy Siemens coffee machine and get coffee cups for free.

SQVL by Siemens experiential campaign visual. SQVL is czech abbreviation of AWS = awesome.

Hangar by Innovate

This is where great ideas come from.

Explore our Base camp

Meet Innovate. Brand-experience team.